建材單品
經營痛點
1
產品迭代迅速
你方唱罷我登場
THE PRODUCT ITERATION IS RAPID YOU SING I COME ON STAGE
2
建材單品紅利期較短
剛剛熟悉就很快步入下行階段
BUILDING MATERIALS SHEET IS TASTED BONUS PERIOD IS SHORTER JUST BE FAMILIAR WITH ENTER DESCEND STAGE VERY QUICKLY
3
追風很累，不追風又好像不行
3~5年還得從頭再來，身心俱疲
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;I HAVE TO START ALL OVER AGAIN FOR 3-5 YEARS, AND I'M EXHAUSTED PHYSICALLY AND MENTALLY
4
行業進入門檻低，
品牌層出不窮，供大于求
THE INDUSTRY ENTRY THRESHOLD IS LOW, THE BRAND EMERGES IN ENDLESSLY, THE SUPPLY EXCEEDS THE DEMAND
5
產品同質化嚴重，薄利經營舉步維艱店面坪效低，成本壓力大
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;
6
客單價低，利潤率低，惡性競爭激烈
THE PRODUCT ITERATION IS RAPID
YOU SING I COME ON STAGE
7
銷售人才短缺，難培養，流失率高，老板分身無術、壓力山大
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
8
傳統渠道攻關難度大，周期長，
不可預測因素多，客單流失率高
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
9
信息碎片化時代，傳統促銷方式統統失靈
獲客難度大、成本高
IN THE ERA OF INFORMATION FRAGMENTATION, ALL TRADITIONAL PROMOTION METHODS FAIL TO OBTAIN CUSTOMERS, WHICH IS DIFFICULT AND COSTLY
10
產值很難做大，運營成本過高
難以持續
PRODUCTION VALUE IS DIFFICULT TO INCREASE, OPERATING COSTS ARE TOO HIGH
1
產品迭代迅速
你方唱罷我登場
THE PRODUCT ITERATION IS RAPID YOU SING I COME ON STAGE
2
建材單品紅利期較短
剛剛熟悉就很快步入下行階段
BUILDING MATERIALS SHEET IS TASTED BONUS PERIOD IS SHORTER JUST BE FAMILIAR WITH ENTER DESCEND STAGE VERY QUICKLY
3
追風很累，不追風又好像不行
3~5年還得從頭再來，身心俱疲
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;I HAVE TO START ALL OVER AGAIN FOR 3-5 YEARS, AND I'M EXHAUSTED PHYSICALLY AND MENTALLY
4
行業進入門檻低，品牌層出不窮，
供大于求
THE INDUSTRY ENTRY THRESHOLD IS LOW, THE BRAND EMERGES IN ENDLESSLY, THE SUPPLY EXCEEDS THE DEMAND
5
產品同質化嚴重，
薄利經營舉步維艱店面坪效低，成本壓力大
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;
6
客單價低，利潤率低，
惡性競爭激烈
THE PRODUCT ITERATION IS RAPID YOU SING I COME ON STAGE
7
銷售人才短缺，
難培養，流失率高，老板分身無術、壓力山大
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
8
傳統渠道攻關難度大，周期長
不可預測因素多，客單流失率高
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
9
信息碎片化時代，傳統促銷方式統統失靈
獲客難度大、成本高
IN THE ERA OF INFORMATION FRAGMENTATION, ALL TRADITIONAL PROMOTION METHODS FAIL TO OBTAIN CUSTOMERS, WHICH IS DIFFICULT AND COSTLY
10
產值很難做大，運營成本過高
難以持續
PRODUCTION VALUE IS DIFFICULT TO INCREASE, OPERATING COSTS ARE TOO HIGH
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